Microsoft has often been good for a branding slogan over the years. We've been given 'Be what's next', we have had 'Your potential, our passion' and we've had the informally coined twist from CEO Satya Nadella 'Microsoft loves Linux', which wasn't an official company tagline, but stuck with a lot of people as it represented such a new era and change of heart.
Famously, we also obviously had: 'Where do you want to go today?"
If Microsoft had to reinvent that slogan for the current decade, it might very well change it to: 'Where do you want to see today?' due to the IT industry's huge weight of interest in observability.