There are a lot of throwaway terms used in IT. Enterprise technology vendors have a really bad habit of using terms and expressions like pervasive, holistic and that old favourite end-to-end as a sort of seasoning that attempts to pepper-up even the most basic building blocks of software.
In the world of cloud computing and the era of platform technologies that we now find ourselves in, perhaps the most hackneyed and over-whisked term of the moment is unified. Software firms boast of their company's unified platform, unified toolset, unified approach and of course their unified User Interface (UI) functionality.