Global AI Action Alliance aims to accelerate adoption of ethical AI

The World Economic Forum launched its Global AI Action Alliance earlier this year. But what are its key objectives, and what does it mean for AI worldwide?

bot face on dark digital background; Artificial intelligence
Willyam Bradberry /

Earlier this year, the World Economic Forum launched the Global AI Action Alliance, a high-profile initiative designed to 'accelerate the adoption of inclusive, trusted and transparent artificial intelligence.' So, what are the key objectives and expected outputs of the Alliance?  What are the prospects for the adoption of ethical, inclusive, trusted and transparent AI worldwide? And what is the role of AI and IT professionals in ensuring the ongoing design and development of ethical AI systems?

Implementation gap

AI is often viewed as the engine of the so-called ‘fourth industrial revolution’ - a general-purpose technology that continues to rapidly transform industries and reshape billions of lives worldwide. However, as the transformative potential of AI has become clearer, so, too, have the risks posed by unsafe or unethical AI systems. As Mark Caine, Lead - AI and ML at the World Economic Forum, explains, recent controversies relating to facial recognition, automated decision-making and COVID-related tracking have shown that realising the full potential of AI ‘requires strong buy-in from citizens and governments, based on their trust that AI is being built and used ethically.’

“Over the past few years, the path forward has become ever clearer. Ensuring that AI is trusted, transparent and inclusive is not only the right thing to do, but is also a critical success factor for institutions using AI, whether they are designing it, deploying it, or embedding it into their products. Only AI systems that are trusted, transparent and inclusive will achieve long-term benefits for these institutions and society at large,” he says.

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