Enterprise technology needs a better value system

Wouldn’t you rather our relationship with technology was framed by more responsible people? We asked Angelique Mohring, CEO of GainX how anthropologists could improve our values.


What have cultural anthropology, bio-archaeology and feminist epistemology got to do with enterprise strategy management? Only Angelique Mohring, CEO of GainX, knows.

Mohring is an academic trained to question the scope of knowledge, its justification and the rationality of belief. She spent a decade honing this discipline in the fields of anthropology and feels that, when examining our relationship with technology, we are not asking the right questions, our metrics are wrong and our values askew.

“I have never conformed in my life and never been shy of expressing an opinion,” says Mohring, “That’s one of the problems of enterprise culture. Creative people get stuck in the mud.”

Enterprise technology has become so powerful that its effects need to be measured more accurately, says Mohring.

Not that Mohring is complaining about how technology has treated her. In a series of encounters, it has planted her in 26 different cities, across five countries, in order to see how she copes in each environment. Mohring adapts very well, it seems, and accounts of her activity have filled many passport books.

But we haven’t figured out how to integrate enterprise technology into the ecosystem. Artificial intelligence is wonderful when it gets us through Covid, says Mohring and she appreciates the advances AI made in medical treatments. Mohring saw for herself the stimulus that tech hubs have on communities in Canada, where local flagships OpenText and BlackBerry underpinned the funding for everything from soccer fields to Quantum Physics.

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