Box ready to go again after proxy distractions

The cloud content management pioneer has the chance to grow once more.


“Look! We have come through!” For Box, the breakout hit in cloud content management and collaboration, the poetic words of DH Lawrence must resonate. If the terms “activist investor” and “proxy battle” still cause palpitations in the heart of CEO Aaron Levie then he can at least console himself that the nightmare of the company’s struggle with Starboard Value is, at least for now, behind him. The company can focus on the longer term and seek to become the dominant incumbent in its space.

That’s tough enough with the likes of Dropbox, Citrix, Microsoft and Google for company. For years now the company has appeared becalmed in the midcap sea and as I write this it has a valuation of $3.7bn. Respectable enough but fans of the company (and for that matter critics such as Starboard) see plenty of room for growth.

That expansion is likely to come largely from the enterprise where Box has long focused its attention. To gain a new view on its progress and prospects I recently spoke to incoming Box EMEA president and enterprise software veteran Sebastien Marotte.

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