Is 2022 the year of clean cloud?

As organisations look to lower their environmental impact, they’re choosing partners that put sustainability first. This is why clean cloud will be a key battlefield in the public cloud market this year.


Last year’s COP26 saw the world’s leaders come together and make new environmental pledges, but we all know much more is needed to keep the global temperature rise below 1.5°C.

Pressure is growing on businesses to step up and play their part, pushing environmental, social and governance (ESG) goals higher up agendas, with a particular focus on working towards net zero carbon emissions.

As the IT industry is a large contributor to carbon emissions – data centres and cloud computing account for roughly 3% of the world’s electricity consumption – the sector has a key role to play in fighting climate change.

More organisations are examining the environmental impact of their IT operations and looking for ways to lower carbon footprints. For many this has included moving from on prem to the cloud, which reduces the emissions from their own digital applications and infrastructure.

But how much of an environmental impact does this really have when the reality is you’re just moving that carbon footprint along the supply chain rather than removing it entirely?

This may be an oversimplification of the issue, as there are many environmental benefits to moving to the cloud, but it does illustrate why many organisations are putting more emphasis on a cloud service provider’s (CSP) sustainability credentials when choosing who to work with.

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