Five cloud problems nobody saw coming

As many shifted to fully remote working during the pandemic, the cloud was that miracle technology that enabled businesses to 'keep calm and carry on'. But, was the cloud mis-sold?


Cloud computing was always going to hit CIOs with hidden surprises. The nebulous name for a simple concept sounded like an in-joke among IT vendors. Did they call it The Cloud because it’s shadowy, disorientating and accumulates deadly charges?

It’s pretty well documented that the charging structures for web services were put together with such fiendish cunning that even the world’s canniest chief information and finance officers could be bill shocked.

The price plans for computing instances became such a deadly money trap problem that companies like Apstra actually had to invent entire systems to keep track of them. Even then Apstra’s learning machines had to be empowered with artificial intelligence to keep up. What was their opponent? It was the endlessly shifting ‘game changer’ called The Cloud. Hang on, what happened? Wasn’t the cloud supposed to be the CIO’s ally?

Obviously, pooling all your units of storage, memory and processing power and giving them complete liquidity creates the best of all worlds for the computer buyer. It would be a perfect market - if only the buyer had perfect information. Which is why the information is rigged by vendors with bamboozling price plans. Analysts knew all that when the cloud was launched and some independent minded ones even said as much. These were the known unknowns of cloud computing.

What about the unknown unknowns though? What were the cloud problems that nobody saw coming?

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