Tech Leadership and Innovation

Brightcove’s new CEO seeks starring role in video revolution

Media veteran Marc DeBevoise wants to make Brightcove the default partner for companies becoming media companies.

Director chair with black and yellow clapper board or movie slate on white background

Brightcove CEO Marc DeBevoise is feeling the heat but not for anything he has done wrong at the B2B video platform provider but because his visit across the pond from Boston has coincided with a rare British heatwave. A previous customer of the company, he was earlier this year charged with restarting Brightcove’s stalled growth engine at the company. With a little over $200m in revenues and eking out single-digit increases, Brightcove, a company synonymous with its market, should be doing better, he says. And over 30 minutes he sketches out some of the ways he plans to improve matters.

Joining from the glamorous broadcast media world after senior positions at companies such as Viacom, CBS and NBC, he says that he already had some firm ideas about where the company is and where it should go, before joining late in March. More details about a new strategy will emerge soon after he discloses them to the markets in August, but he says he has inherited “incredibly solid technology” and has five bets to capitalise on Brightcove’s latent promise.

The first of those of course is growing the company because “we’re a technology company in a space that is growing but we have low single-digit growth”. Second is “to get to larger scale as being a 15 year-old company in the low 200s of millions in revenue [is] just not big enough”. Third is to diversify revenue streams beyond SaaS by exploring areas such as revenue-sharing partnerships and growing in underserved regions. Four and five are driving excellence in internal operations and customer service.  

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