Robot recruitment ‘replacing’ humans, who’s next?

AI-driven recruitment firm Sense uses the Iguazio MLOps platform to power its Sense AI Chatbot, an intelligent automated recruiting assistant that speeds the hiring process and provides ‘uncompromised personalisation’. So, does this trend speak of bigger things in the increasingly automated workplace?

Robot fires man. Concept of replacing people with robots
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Automation is everywhere. But nobody wants to be put out of a job by a robot. The idea that the workplace skills that any of us have developed over the years could be digitally encoded and then delivered by a hardware or software robot is always a little disquieting.

But perhaps we should have understood these trends a long time ago. Automotive manufacturing plants in the UK have been using robots since the 1970s - hence the famous ‘hand-built by Roberts’ sketch on Not The Nine O’Clock News back in the day. Moving into the 1980s, Japan has been levying union dues on deployed robots for some time now. This stuff is real.

The modern era’s software robots, chatbots and Robotic Process Automation (RPA) automations were on the table a long time ago. Today, it’s a question of which job will get automated next and how well humans will embrace autonomous virtual workers and look to move to higher-value tasks and roles not yet within robotic reach, so-to-speak.

Ripe for automation?

At this risk of touching a tender nerve, the practice of press public relations has (arguably) a number of operational practices that may soon be automated-out of the purview of the keen-eyed PR executive.

“Automation is great for building manual pattern-heavy reports outside the chaos of media relations but, when it comes to human creativity and relationship building, automation sometimes falls flat. It’s hugely useful for pattern recognition, but doesn’t perform in environments with extreme unpredictability where the nuances of human behaviour are at the fore,” said Jack Buckley, technology PR manager and member of the admin team on UK social media press-PR channel TechJPR.

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