Bob Johnson


VP & Principal Analyst, IDG Connect


Sales Management

The Great Sales Fallacy

Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication...


Sales and Marketing Software

Would Vulcans "Rule" on Today's B2B Buying Teams?

How would Dr. Spock fare on today’s complex, larger B2B buying teams? Would his cold adherence to reason and logic with no interference from emotion make him an...


Sales and Marketing Software

Naming Digital Content for Greater Impact

Three tips to help you write asset titles to improve performance


Sales and Marketing Software

Make Content Assessments Actionable: A Glossary of Terms

In the effort to do a better job in how digital content drives demand generation, many organizations want to profile their portfolio of content assets such as documents,...


Sales and Marketing Software

Enough with Random Acts of Content

About six years ago I began using the phrase “random acts of content.” Imagine that when you fast forward to today we are still stuck in a rut without the ability...


Sales and Marketing Software

Track Your Brand Performance in New B2B Markets

Imagine your company is entering a new market with a new offering. No doubt you ask yourself certain questions prior to entry, but a bigger question is what will...


Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



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