Apple to host event next week, probably to strut new Macs

Apple to host event next week, probably to strut new Macs

Apple yesterday issued invitations to reporters and analysts to an Oct. 27 presentation at its California headquarters, where it's expected to unveil new Mac personal computers.

The event will be live-streamed from Apple's website.

As it has regularly over the years, Apple made only the vaguest reference to the content of the presentation: "Hello again" was all the invite read.

The last time Apple bothered to host a Mac-specific event was March 2015, when it unveiled the new MacBook, a notebook that featured a 12-in. high-resolution display and was the first from the company to replace traditional ports with a single USB-C.

Because modest component changes and model refreshes have been relegated to announcement-by-press-release, analysts predicted before yesterday's invitations that Apple would host an event only if it wants to change the Mac narrative and messaging.

Apple does not tip its hand prior to such events, but the two words on the invitation may hint at either the obvious -- that the new Mac models will, of course, be powered by macOS Sierra, the first iteration to include the voice-activated Siri assistant -- or something subtler. The latter could take the form of a tacit admission that the core of the Mac line-up, the MacBook Air and MacBook Pro, have suffered from innovation neglect, and a concomitant promise to do better from here on out.

Or maybe Neil Diamond will stroll on stage and sing a few bars.

Next week's presentation will be webcast from Apple's site starting at 10 a.m. PT (1 p.m. ET). As usual, the broadcast will require Safari on OS X, macOS or iOS, or the firm's Apple TV box. Windows 10 users running the Edge browser may also view the event. Edge, unlike Chrome on the desktop, supports Apple's HTTP Live Streaming (HLS) protocol, which Apple now uses to webcast its events.

IDG Insider


«RASP rings in a new Java application security paradigm


Google Keep adds app shortcuts, pinned messages in update»
IDG Connect

IDG Connect tackles the tech stories that matter to you

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?