LinkedIn 'Interest Feed' aims for better content discovery

LinkedIn 'Interest Feed' aims for better content discovery

LinkedIn is set to launch a feature within its main feed that will give you more curated information and opinion on topics relevant to your profession. The company wants to help its 467 million members learn more about the issues that are most important to them and their careers. The upcoming change is part of a site redesign LinkedIn previewed at a media briefing in September.

LinkedIn-Interest-Feed LinkedIn

LinkedIn's forthcoming "Interest Feed," as depicted in a search query, will organize news and insights by topic.

"We built 'Interest Feed' at LinkedIn, which we're going to launch very soon, to help you stay informed about the ideas and insights that matter to you in your own area," says Tomer Cohen, head of content, search and discovery products at LinkedIn. "We're building an experience that will be very intuitive for our members to go and explore those directions."

LinkedIn combines algorithms and editorial

LinkedIn pursued news and commentary curation in the past without much success. The professional social network hopes a larger editorial staff and improved algorithms will deliver a more meaningful experience for users by targeting key topics in their industries. "The algorithm is the one taking the signals and the editorial team can highlight a specific story," Cohen says. "This is what I see as one of our strongest assets on LinkedIn, the collaboration between algorithm and editorial working together."

The new Interest Feed is embedded in the site's primary feed, search and articles, and people can use it to find more details about the companies being discussed, current job openings and content highlighted by LinkedIn editors.

[ Related: LinkedIn Learning puts to work ]

LinkedIn says it invested heavily during the past year to improve content and the feed experience, and results indicate the work is paying off. For example, engaged sessions in the feed, measured by week, jumped 40 percent year over year, and referral traffic to some of LinkedIn's top publishers doubled or tripled during the same period, according to the company.

With Interest Feed, LinkedIn wants to organize its best and most important content to make it easier for users to discover new ideas and developments in their fields. The revamped site and new features are expected to become available later this month.

IDG Insider


«Remote management app exposes millions of Android users to hacking


Amazon adds HBO and Cinemax to its cord-cutting selection»
IDG Connect

IDG Connect tackles the tech stories that matter to you

Recommended for You


Latin America’s push towards digital transformation

Keri Allan looks at the latest trends and technologies


Meeting Owl brings new wisdom to conferencing

Martin Veitch's inside track on today’s tech trends


A rare glimpse inside the Chinese cybercrime underground

Phil Muncaster reports on China and beyond

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?