The CMO Files: Geoff Galat, Clicktale
Human Resources

The CMO Files: Geoff Galat, Clicktale

Get inside the minds of the world's top marketing professionals. In 20 questions we find out what they love most about their job... and what keeps them awake at night.



Name: Geoff Galat

Organisation: Clicktale

Job title: CMO

Location: Atlanta, GA


  1. Where were you born and raised?     
    Los Angeles, CA, moving to the Bay Area at 14, right at the beginning of “Silicon Valley”.
  2. What was your first job?  
    I worked in the model train department of a local hobby shop.
  3. What was the first product you got really excited about?   
    A Schwinn 10-speed bike. I wanted one so badly, it was a time when kids could ride just about anywhere. I talked my grandmother into paying for ½ if I saved up for ½.  I made the same deal with my mom. Got ½ from each. Never considered that they actually talked to each other!
  4. Who has been the biggest influence on your career?
    Jayaram Bhat has been a great mentor, as a manager, later as a board member and VC and as a friend. I learned the value of marketing from him, and I learned that I can hire good people and empower them.
  5. What has been your greatest achievement?
    Taking a very undefined product and creating a value proposition (years ahead of its time) that still resonates today, leading to creating a market and a great exit for the company. That and my kids….
  6. What has been your biggest mistake?
    I’ve sacrificed (willingly) a lot over my career, and my only real regret is not being around for my family as much as I should’ve. I can’t get that time back.
  7. What is your greatest strength?
    Passion. If I’m not passionate about something, I can’t do it. Because of that passion, I’m driven to excellence, in messaging, storytelling, hiring, etc.
  8. What is your biggest weakness?
    Forgetting that I am rarely the smartest person in the room. I’m often formulating a response before really listening – I work on it every day, professionally and personally.
  9. What do you think is the aspect of your role most neglected by peers?   
    Recognizing that marketing only exists to make it easier to sell something.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    My mantra is the statement above. Marketing is just wasted effort if it’s not driving to an objective of selling. The phrase that makes me squirm is “brand”. In my experience (albeit all with B2B companies) brand is such a secondary consideration. People buy because of value & vision, not brand.
  11. What makes you stressed?
    Pipeline! It’s always top-of-mind, and there is never enough.
  12. What do you do to relax?
    I love to ride bikes. It’s my release. Unfortunately, I’m battling some injuries and age and it’s been a struggle lately, but I love it, when I can.
  13. What is your favorite song?
    Tough question! Either The Who’s “Love reign o’er me” or Dave Matthews’ “Crush”. Both because of my wife.
  14. Which book taught you most?
    Crossing the Chasm and Inside the Tornado by Geoffrey Moore.
  15. Do you have a team or sport that you follow?
    All of them! But I bleed Golden State Warriors Blue & Gold, Basketball (even when we were bad for 40 years).
  16. Which country would you like to work in?
    I’m lucky enough to travel a lot, and have the privilege of working for a company based in Israel, which is amazing, so I’ll say there.
  17. Which company do you think has the best marketing?
    Like most marketers, I have crazy standards. Nike and Apple of course, but it’s sort of easy for them – but I like their adventurous spirit and comfort with taking chances and being provocative.
  18. What do you love most about your job?
    A customer thanked me recently for helping him make “the best business decision of his career”. Mic drop.
  19. What is your favorite book?
    A walk in the woods by Bill Bryson
  20. What keeps you awake at night?
    Besides my three snoring dogs?  There is always something to do, something new to think through, etc. but, at the end of the day, I sleep pretty well because I have a great team.


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