The CMO Files: Laurence Bret-Stern, Pipedrive
Human Resources

The CMO Files: Laurence Bret-Stern, Pipedrive



Name:  Laurence Bret-Stern

Organization: Pipedrive

Job title: CMO

Location: London, UK


  1. Where were you born and raised?
    Born and bred in Paris
  2. What was your first job?  
    I was a financial analyst at Rothschild Bank.
  3. What was the first product you got really excited about?   
    The Walkman (OMG did I just say that?)
  4. Who has been the biggest influence on your career?
    An INSEAD lecturer (I wrote a LinkedIn blog post about it)
  5. What has been your greatest achievement?
    Succeeding at LinkedIn after a pretty bad start.
  6. What has been your biggest mistake?
    Assuming hard work always meant results (hence a pretty bad start at LinkedIn).
  7. What is your greatest strength?
  8. What is your biggest weakness?
  9. What do you think is the aspect of your role most neglected by peers?   
    Instinct. In a data driven world, that will make the difference.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    Fortune favors the bold.
  11. What makes you stressed?
    Being late
  12. What do you do to relax?
    Reading… literature (I never open a business book)
  13. What is your favorite song?
    Simple Minds, “Don’t You (Forget About Me)” – the sound of a generation.
  14. Which book taught you most?
    Any history book because history keeps repeating itself.
  15. Do you have a team or sport that you follow?
    I am an avid skier and fan of riders like Candide Thovex or Cody Townsend
  16. Which country would you like to work in?
    Japan… also for skiing J
  17. Which company do you think has the best marketing?
    Apple… still.
  18. What do you love most about your job?
    The fact that it spans across all disciplines. As a CMO, you need to understand Finance, Sales, IT, HR on top of Product, Comms and Brand.
  19. What is your favorite book?
    Journey to the End of the Night by Louis Ferdinand Celine
  20. What keeps you awake at night?
    A bad red wine


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