Ring slashes the price of its video doorbell to $100 Credit: Jon Phillips

Ring slashes the price of its video doorbell to $100

Amazon completed its acquisition of smart home security company Ring on Thursday and immediately reduced the price of its popular video doorbell to $100.

The Ring video doorbell launched in 2015 as one of the first video doorbells on the market and helped create a product space that attracted many competitors. It has been selling recently for around $135. Ring released a second-generation doorbell in 2017, but the original version is still popular and a good deal at its new price.

The main difference between the two is an upgrade from 720p high-definition video to 1080p high-def on the Ring Video Doorbell 2. There's also a removable battery in the new model, but with today's price cut those features come at double the price.

Both Ring video doorbells work with Ring's range of outdoor home security cameras and the Ring app to alert you to movement outside your house. The app alerts you when someone is at your porch or rings your doorbell and allows you to remotely talk to them.

If you want to record video and playback events, you'll need a subscription. Ring charges $3 per month per device (or $30 per year) for 60 days of storage. There's also a $10-per-month ($100-per-year) plan that covers an unlimited number of Ring cameras and doorbells.

At a higher level, the price cut signals Amazon's plans to get aggressive in the smart home market as it chases market leaders like Google's Nest.

Until six months ago, Amazon's only smart home security product was its Cloud Cam, but then it acquired Blink, a maker of low-cost home security cameras.

On Thursday, Amazon said it plans to keep all three brands separate for now.

IDG Insider

PREVIOUS ARTICLE

«How one NGO turned to TIBCO to build its landmine intelligence tool

NEXT ARTICLE

Ring Video Doorbell review: The gadget that makes crooks think you never leave home»
author_image
IDG Connect

IDG Connect tackles the tech stories that matter to you

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?