Your Search returned 49 results from our Editorial content

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    Sales and Marketing Software

SALES AND MARKETING SOFTWARE

How can AI be used to boost sales?

We look at AI’s potential to boost sales and marketing in large organisations

SALES AND MARKETING SOFTWARE

FlashCast: Ads and public SMS engagement on Kenyan matatus...

How a combination of LEDs and GPS is delivering geo-targeted commercial and public messages to passengers on buses in Kenya

   

SALES AND MARKETING SOFTWARE

Ad blocking: What is the future of advertising?

Ad blocking is big news at the moment - we crowdsource opinion on the future of advertising

SALES AND MARKETING SOFTWARE

How is Neuromarketing shaping up in Latin America?

We catch-up with two neuromarketing professionals to find out the state of the market across Latin America

   

SALES AND MARKETING SOFTWARE

Rant: Tech marketers’ weapons of mass distraction

They talk about marketing technology as if it’s a nuclear option. So shouldn’t it be limited to responsible adults?

SALES AND MARKETING SOFTWARE

With Microsoft on board, is gamification about to pass Go?...

The acquisition of FantasySalesTeam might be a sign that gamification is a true business phenomenon

   

SALES AND MARKETING SOFTWARE

Old-fashioned phone is missing piece in omni-channel puzzle...

Everybody’s talking about omni-channel marketing but few mention the old medium that still rules - voice

   

SALES MANAGEMENT

The Great Sales Fallacy

Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication...

SALES AND MARKETING SOFTWARE

Would Vulcans “Rule” on Today’s B2B Buying Teams?

How would Dr. Spock fare on today’s complex, larger B2B buying teams? Would his cold adherence to reason and logic with no interference from emotion make him an...

   
   
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Your Search returned 9 results from our White Paper Library

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    Sales and Marketing Software

SAP

Business Management

The Contextual Marketing Imperative: The Evolution of Personalization...

This Forrester paper explores the gap between consumers’ expectations of personalized marketing and reality.


Workfront

Business Management

The Complete Guide to Agile Marketing

Agile is revolutionizing marketing work management. Ready to join the revolution? Get the complete guide.


Business Management

4 Stages to Better Marketing Performance

Learn how you can turn your marketing plans into real revenue drivers.


Business Management

Customer Journey Maps and Buyer Personas: The Modern Tool...

Learn how the process of developing buyer personas and mapping the customer journey will go a long way toward designing an improved customer experience....


Business Management

4 Stages to Better Marketing Performance

Learn how you can turn your marketing plans into real revenue drivers.


IBM

Business Management

4 Stages to Better Marketing Performance

Learn how you can turn your marketing plans into real revenue drivers.


The Right Time for Real-Time Marketing

Business Management

The Right Time for Real-Time Marketing

This paper discusses how real-time marketing can improve customer engagement and outlines four best practices to drive results.


IBM

Business Management

4 Stages to Better Marketing Performance

Learn how you can turn your marketing plans into real revenue drivers.


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What can we learn from tech initiatives in the Middle East?

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