Splunk logo
Business Intelligence

The State of Dark Data

Provided by Splunk

Category Business Intelligence

Type Analyst Report

Publish Date September 22 2019


Dark data may be the biggest untapped resource in business today. Dark data is all the unknown and untapped data across an organisation, generated by systems, devices and interactions. Organisations must confront the challenges of dark data through greater strategic thinking and targeted technology investment. This can be achieved with analytics tools like machine learning and artificial intelligence that combine disparate data to uncover new insights. This report looks at responses from industry leaders to examine the state of dark data and the potential of AI.

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



Do you think your smartphone is making you a workaholic?