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Business Intelligence

The State of Dark Data

Provided by Splunk

Category Business Intelligence

Type Analyst Report

Publish Date September 22 2019

Overview

Dark data may be the biggest untapped resource in business today. Dark data is all the unknown and untapped data across an organisation, generated by systems, devices and interactions. Organisations must confront the challenges of dark data through greater strategic thinking and targeted technology investment. This can be achieved with analytics tools like machine learning and artificial intelligence that combine disparate data to uncover new insights. This report looks at responses from industry leaders to examine the state of dark data and the potential of AI.

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