Relay42
Business Management

Create Customer Journeys Across the Real and Digital World – Connecting Online and Offline – The Marketer’s Manual

Provided by Relay42

Category Business Management

Type White Paper

Publish Date July 09 2019

Overview

Connecting online and offline channels is the key to connecting the many different touchpoints of the customer journey. Without this connection, a customer could experience a disparate journey, leading them to become disengaged with the brand in question. This white paper looks at how marketers can effectively improve the customer journey by focusing on making it a truly integrated omnichannel experience.

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