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Business Management

The Game Plan for Omnichannel Customer Service

Provided by West Unified Communications Services

Category Business Management

Type White Paper

Publish Date October 17 2019

Overview

Omnichannel is an inevitable evolution for contact centers in today’s digital economy. Customers expect choice and organisations want better customer experience at lower cost. This much is certain. But how to get there is not. In fact, it would be a brave brand that puts itself forward to claim they had cracked the complexity surrounding the issue and delivered on both sets of expectations.

This whitepaper provides insight and practical suggestions on how to design an effective contact strategy based on modalities (voice, text, video) and engagement options.

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

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Poll

Do you think your smartphone is making you a workaholic?