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Business Management

Lead Generation Case Study

Provided by IDG Connect

Category Business Management

Type Case Study

Publish Date January 25 2018


A global IT giant was looking to drive sales of their PCs and Laptops with companies operating in Brazil so they turned to IDG Connect who were able to run a lead generation campaign. By sending out relevant content papers and asking a series of questions, IDG Connect were able to provide greater insight into the challenges they face and the role and responsibilities of the leads within their companies. This case study includes an overview of the approach offered by IDG Connect alongside the results they were able to provide for the global IT giant.

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IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


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Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



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