Infrastructure Management

Omni-channel self-assessment for wholesale distributors

Provided by Infor

Category Infrastructure Management

Type White Paper

Publish Date March 29 2020


More than ever before, customers expect—and successful distributors are delivering—a seamless, omni-channel shopping experience. But the degree to which distributors employ omni-channel processes varies dramatically across organizations. To provide a true, seamless, omni-channel shopping experience, distributors must allow customers to shop the way they want to—whether they’re calling their orders in, buying online, or sending in orders by email or text. This is often not possible when a distributor still operates disparate, siloed systems to support the different channels. Customers who can’t choose their own pathways to completing transactions will be more likely to look elsewhere the next time they shop. With such slim margins and heavy competition, distributors can’t afford to lose customers.

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