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Security

Build Consumer Trust with Privacy-Assured Marketing

Provided by Akamai Technologies Inc

Category Security

Type Infographic

Publish Date March 24 2020

Overview

Honoring consumer data privacy without sacrificing personalization is a delicate balance. To do it, savvy brands are adopting privacy-assured marketing strategies where consumer trust and personalization are prioritized equally.

 

So, what is privacy-assured marketing? It’s a commitment to implementing tools, systems, and processes required to:

  • Be trustworthy stewards of consumer data
  • Provide end-to-end data protection
  • Transparently collect, store, and manage consumer data

 

Download this shareable infographic to learn more.

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