Business Management

Using Advanced Analytics to Model, Predict and Adapt to Changing Consumer Demand Patterns Affected by COVID-19

Provided by SAS

Category Business Management

Type White Paper

Publish Date July 12 2020


The current pandemic is having a significant impact across all product segments, but it’s most widely visible across retail and consumer goods. Leading retailers and CPG companies are using advanced analytics and machine learning to gain insights into how demand may evolve during and after the crisis. They are analysing point-of-sale data, epidemiological data and looking at economic trends. This white paper discusses how businesses can use advanced analytics to model, predict and adapt to changing consumer demand patterns affected by Covid-19.

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