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Business Management

Creating the Perfect Commerce Experience for the Omni-Channel Customer

Provided by SAP

Category Business Management

Type White Paper

Length 6

Publish Date September 01 2014

Overview

The rise of omni-channel commerce, with its proliferation of new channels and expanded opportunities to interact digitally, has placed a golden premium on the customer experience. Consumers build relationships with brands via a series of real-time connections that unfolds over multiple touchpoints, thanks to buyer behavior that worships customer-centric values and renders channel-specific processes obsolete. This white paper from SAP examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints.

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