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CRM

Path to Personalisation

Provided by Sitecore

Category CRM

Type E-Book

Publish Date May 30 2019

Overview

Delivering tailored experiences at the right time is the key difference between simple personalisation and enterprise personalisation at scale. Marketers often personalise emails and web content, but very few deliver a continuous experience across channels by displaying personalised content at the right time in a customer’s journey. This eBook looks at nine key steps businesses can take to drive stronger relationships with their customers.

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

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Poll

Do you think your smartphone is making you a workaholic?