CRM

Trends in Personalisation

Provided by Sitecore

Category CRM

Type White Paper

Publish Date May 30 2019

Overview

Digital experience personalisation has become a major priority for global business leaders, with 35% seeing personalisation as a major competitive advantage for their business. However, there are still challenges that marketers must overcome if they are to deliver effective personalisation. This report looks at the responses of 351 marketing and C-level executives to ascertain key trends relating to personalised digital consumer experiences.

Poll

Do you think your smartphone is making you a workaholic?