Trends in Personalisation

Provided by Sitecore

Category CRM

Type White Paper

Publish Date May 30 2019


Digital experience personalisation has become a major priority for global business leaders, with 35% seeing personalisation as a major competitive advantage for their business. However, there are still challenges that marketers must overcome if they are to deliver effective personalisation. This report looks at the responses of 351 marketing and C-level executives to ascertain key trends relating to personalised digital consumer experiences.

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IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


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Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



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