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Business Management

Meet the 2020 Consumers Driving Change

Provided by IBM

Category Business Management

Type White Paper

Publish Date February 06 2020


When it comes to shopping, mobile technology and social media have helped rewire the brains of buyers. This change is bringing about one of the retail industry’s biggest challenges as it adapts to new consumer behaviours and expectations. And, as consumers increasingly require personalised experiences, retail companies that fail to adapt could be left behind by their competitors. This white paper explores how changing consumer demands are driving change in the retail industry.

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