Data management

How to Succeed With Fraud Analytics What you need to know about data management, discovery analytics and deployment

Provided by Sas Institute Inc

Category Data management

Type White Paper

Publish Date May 26 2020


In 2017, a virtual consortium of 28 fake ad agencies generated at least a billion online ad impressions that pushed malicious software, tech support scams and other fraudulent schemes. The fraudsters prepared well. They created well-rounded synthetic identities, with a website, Twitter and Facebook accounts, machine-generated content and LinkedIn executive bios for each agency. They were clever. They cultivated relationships with legitimate ad platforms, which enabled their fake ads to reach 62 percent of ad-sponsored websites each week. They planned ahead to foil detection. The malware analyzed users’ browsers to identify machines that had elements used by security investigators. Clicks from those machines did not get redirected to malicious sites. The scheme, dubbed Zirconium by the security firm Confiant, worked. Even one of the big three credit reporting bureaus was fooled into posting a link to a fake Flash installer. Like the cubic zirconia gemstone – so optically flawless it can spoof a diamond − the Zirconium ads looked genuine, while creating costly havoc for users and website owners. The perennial allure of something for nothing has fueled all sorts of innovation in online fraud. Of course, there’s still the classic insurance fraud with staged accidents and fabricated medical bills. And health care fraud where medical providers exploit patients’ personal information to get payments for nonexistent prescriptions and procedures. Or the lucrative bust-out scheme in financial services where a fraudster opens a line of credit for a fake identity, cultivates a good history for that account, then cashes out the big payoff and disappears.

Recommended for You

New report: Lockdown and the IT department

Kathryn Cave looks at the big trends in global tech

How CIOs manage cloud lock-in

Mark Chillingworth on IT leadership

How assistive technologies are transforming the lives of disabled people

Nic Fearn on the technology that aims to drive positive change in the world

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



Do you think your smartphone is making you a workaholic?