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Business Management

The Forrester Wave: Cross-Channel Campaign Management, Q1 2018

Provided by IBM

Category Business Management

Type White Paper

Length 19

Publish Date February 12 2018

Overview

Although the primary function of cross-channel campaign management (CCCM) solutions is to help deliver marketing campaigns, the technology is now evolving to help improve customer interactions. Consequently, the CCCM market is continuing to grow as marketing professionals see it as a way to address concerns around growing customer expectations. This Forrester Wave identifies the nine most significant cross-channel campaign management providers and using their unique 33 criteria-evaluation details how each provider measures up.

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