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Business Management

Digital Insights 2019: How marketers confront the obstacles of digital customer engagement

Provided by Siteimprove

Category Business Management

Type White Paper

Publish Date December 03 2019

Overview

This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimize the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way. IDG Connect conducted a survey with over 150 respondents from the US, UK, Germany, and Australia. Responses came exclusively from organizations of over 1,000 employees across a wide range of industries including retail, financial services, media, energy and utilities, government, healthcare, and telecommunications. Almost two-thirds of respondents (62%) were from marketing leadership roles and one third from IT but having significant involvement in the marketing technology stack.

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

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Poll

Do you think your smartphone is making you a workaholic?