S3 news tmp 118890 untitled design 7  2x1  940
Business Management

2020 Digital Trends: High Tech in Focus

Provided by Adobe Microsoft

Category Business Management

Type Analyst Report

Publish Date July 01 2020

Overview

The high-tech sector has been a relatively late adopter of customer experience approaches. However, evidence shows that CX focus drives business growth and customer retention is changing attitudes in the industry. Succeeding in the experience economy means understanding the varied information needs of influencers and decision-makers alike, and personalising communications to their stage in the path to purchase. This report looks at the growing importance of customer experience within the high-tech sector and how businesses can achieve CX success.

Recommended for You

New report: Lockdown and the IT department

Kathryn Cave looks at the big trends in global tech

How CIOs manage cloud lock-in

Mark Chillingworth on IT leadership

How assistive technologies are transforming the lives of disabled people

Nic Fearn on the technology that aims to drive positive change in the world

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

images

Poll

Do you think your smartphone is making you a workaholic?