Four steps to 1:1 customer interactions

Provided by Boxever

Category Software

Type E-Book

Publish Date April 14 2019


What's preventing your business from unleashing smarter customer interactions? We've asked industry’s best minds to explore how businesses can use their customer data to deliver standout 1:1 customer interaction. According to research, 73% of company data goes unused for analytics. However, companies can create smarter and more personalised interactions with their customers by aligning tools, data and models. This guide outlines four critical steps for businesses to effectively utilise their Customer Data Platform (CDP).

Recommended for You

New report: Lockdown and the IT department

Kathryn Cave looks at the big trends in global tech

How CIOs manage cloud lock-in

Mark Chillingworth on IT leadership

How assistive technologies are transforming the lives of disabled people

Nic Fearn on the technology that aims to drive positive change in the world

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



Do you think your smartphone is making you a workaholic?