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Business Management

Echo and Lead Generation Case Study

Provided by IDG Connect

Category Business Management

Type Case Study

Publish Date December 11 2017

Overview

A global internet giant were looking to drive sales of their cloud services and improve customer engagement with organisations based in Sweden and the Netherlands. They turned to IDG Connect who were able to run both Echo programmatic and lead generation campaigns for their targeted verticals and uncover the cloud investment plans and assess BI, Big Data and AI awareness in the targeted countries. This case study includes an overview of the approach offered by IDG Connect alongside the results they were able to provide for the internet company.

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