Contino
Business Management

The Value of Predicting Customer Churn

Provided by Contino

Category Business Management

Type White Paper

Publish Date July 14 2020

Overview

Attracting new customers is expensive but the cost of losing them is far worse. Your customers are more empowered than ever and they are faced with an abundance of choices and information everyday. They're looking for personalised differentiated experiences, and are not afraid to shop around. In response, businesses are working harder to attract new customers and engage existing ones. This whitepaper discusses how businesses can identify and address customer churn challenges by harnessing the power of data and analytics.

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

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