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Business Management

Effective Mobile Engagement Report 2016

Provided by LogMeIn

Category Business Management

Type White Paper

Length 22

Publish Date January 08 2017

Overview

Mobile devices are an established part of customers’ engagement with companies. Half of consumers are now using their mobile devices to research products or services before purchasing or seeking support with almost two fifths actually making purchasing via their devices. However, until recently, organizations have viewed mobile engagement as simply an extension of their current customer engagement strategy. This white paper looks at how increased connectivity has led to heightened sense of customer urgency to have their needs met and highlights key findings from a study into customer engagement strategies via mobile devices.

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Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Research

Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.

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Poll

Do you think your smartphone is making you a workaholic?