The Personalisation Maturity Curve

Provided by Boxever

Category Software

Type eGuide

Publish Date July 11 2019


Today, increasing customer expectations and new technologies have established one-to-one omnichannel personalisation as marketing’s holy grail. The Personalisation Maturity Curve is an invaluable tool that helps businesses understand where they stand on their personalisation journey and how to balance the most critical technology, operational strategy, teams and people at each stage. This eGuide examines the Personalisation Maturity Curve and outlines a long-term plan for businesses to improve customer personalisation.


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