The Personalisation Maturity Curve

Provided by Boxever

Category Software

Type eGuide

Publish Date July 11 2019


Today, increasing customer expectations and new technologies have established one-to-one omnichannel personalisation as marketing’s holy grail. The Personalisation Maturity Curve is an invaluable tool that helps businesses understand where they stand on their personalisation journey and how to balance the most critical technology, operational strategy, teams and people at each stage. This eGuide examines the Personalisation Maturity Curve and outlines a long-term plan for businesses to improve customer personalisation.

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IDG Connect delivers full creative solutions to meet all your demand generation needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


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Our in-house analyst and editorial team create a range of insights for the global B2B technology community. These look at the latest IT trends and other zeitgeist topics.



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