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Handheld Technology

The rise and rise of Augmented Reality for business

In the light of all the recent hype about Virtual Reality (VR) many people have been banging the drum for Augmented Reality (AR) instead. This is partly because the technology is more ready-to-use and partly because it may have more obvious practical use cases – especially for business.

The workplace potential for a bespoke smart helmet - like Daqri for example – is clear across numerous industries. While Blippar, which overlays extra information onto objects via smartphone, hit the headlines at the start of March with its close of a $54 million Series D funding round.

Blippar, which launched in 2011, already shows an interesting trajectory of development. Originally used as a kind of updated version of QR codes in advertising and marketing, it now also serves up informative content on real-world objects like plants, animals and food. The natural next step will be a move into schools to create easier visual learning experiences.

The biggest thing that everyone is missing is something that we are already working with, and love - the Trojan horse for AR that is our smartphones,” suggests Chris Savage, CEO of Wistia, a video hosting platform that is expanding its offering with VR and 360 video.

“Expect smartphones to evolve in terms of how they present information; it's not going to be just about showing things on a small screen anymore,” he adds.  

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