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Strategic Planning

The c-suite conductor: Why you need a 'symphonic enterprise'

The demands of an increasingly disrupted and disruptive digital space mean that keeping up can be daunting. It is no longer enough to invest in a domain-specific strategy that focuses on one technological disruption. Now, according to a report by Deloitte [PDF], companies need to think about how disruptive technologies can work together to achieve larger strategic and operational goals. The result is the symphonic enterprise, an idea that describes strategy, technology, and operations working together, in harmony, across domains and boundaries.

Sounds good, right? But how do you leverage multiple digital technologies not only simultaneously but in harmony so that each technology complements the other to further business goals?

Hugh Owen, SVP of Product Marketing at MicroStrategy, says: “No organization today is immune from the need to quickly evolve. Outside pressures—whether they stem from competition, regulation, the market, or technology itself—continuously push and pull organizations in a direction and space where they must be willing to compete. As a result, many companies are on the path to becoming the symphonic enterprise, or as MicroStrategy calls it, the intelligent enterprise.”

Tim Ng, the COO of Now Healthcare Group (NHG), believes that their approach is helping to make Now Healthcare that kind of workplace. He explains that transformational projects have always been domain specific, technology only as a facilitator i.e., cloud, big data, analytics.

Ng says this has always been a fallacy, leading to more work required as teams resist change due to lack of involvement. “Within NHG we have teams that take a holistic approach to operations, there are no independent areas, all are related and needed to deliver our projects and services,” he says.

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Bianca Wright

Bianca Wright is a UK-based freelance business and technology writer, who has written for publications in the UK, the US, Australia and South Africa. She holds an MPhil in science and technology journalism and a DPhil in Media Studies.

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