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InfoShot: Up and Up - The Sheer Scale of WhatsApp

WhatsApp has said that it now has 500 million subscribers but what is more remarkable is that it was only founded in February 2009 and this has taken just five years. Almost as remarkable still, is the fact that based on the reported numbers, it has added 300 million of those users in the past 14 months alone and 50 million in the last two months.

Today, more than 1 in 15 of we global citizens have signed up for WhatsApp. Take this one step further and by my calculations, every single one of us (human beings only, naturally) on the planet will have signed up for WhatsApp by some point in 2082 if the population were to remain stable. Look at it from the other end of the periscope and, flattened out, you’ll find that WhatsApp has added over 265,000 users a day through its history.

Now we can say with some confidence that that isn’t going to happen. Other messaging services are hugely popular and there is some tendency for certain parts of the world to go with other (often local) services. Also, there’s every chance that the global population will be far higher 68 years from now. And even then, you might ask, why would a new-born baby want a WhatsApp account?

But extending out that rate of growth and contracting it does point to the pervasiveness of modern technology and the way that the emergence of confluent trends including mobility, cloud, social and freemium payment models have led to amazing opportunities for growth around the world.

 

25-04-2014-whatsapp

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Martin Veitch

Martin Veitch is Contributing Editor for IDG Connect

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