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The watch industry shows no fear of Silicon Valley

Download the report now to see why the watch industry is showing no fear of Silicon Valley and how the companies trying to muscle in on their turf think they should change.

40 years ago, the quartz revolution changed the watch industry forever. Over a short period, Switzerland’s monopoly on timepieces - up to 90% of the global market at one point - collapsed thanks to small and cheap batteries making watches a common commodity. Today the two exist side by side, but there’s a new revolution on the horizon.

Smartwatches are quickly becoming a hot topic within the technology space, but how does the traditional watch industry feel about the giants of Silicon Valley muscling in on their turf? As well as the likes of Google and Microsoft, there’s smaller outfits such as Withings and Martian trying to redefine what your wrist can do.

future-competition

To explore the impact smartwatches are having on the traditional watch industry, we interviewed a dozen traditional watchmakers. Ranging from low-cost quartz makers like Techne and the Melbourne Watch company to the high-end mechanical brands such as MB&F and Christophe Claret, they talk about why smartwatches aren’t viewed as a threat, why most won’t move into wearable tech, and of course the Apple Watch.

We talk to Mondaine & Fullpower Technologies; the Swiss watchmaker and the company powering the likes of Jawbone, as well as smartwatch makers Martian and Kairos on why they are partnering and how hybrid connected watches might be the future.  The report also includes Q&As with analysts from Canalys and Deloitte; who talk about why smartwatches won’t get youngsters wearing traditional watches again and whether Switzerland may become a wearable tech hub in the future.

traditional-views

Download the report now to see why the watch industry is showing no fear of Silicon Valley and how the companies trying to muscle in on their turf think they should change.

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Dan Swinhoe

Dan is a journalist at CSO Online. Previously he was Senior Staff Writer at IDG Connect.

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