Cloud Computing

Cloud World Forum: Transparency Is The New Green, But Is That A Good Thing?

Dan Swinhoe reports from the Cloud World Forum in London on Global Security, Privacy and Governance Challenges in the Cloud

“Transparency is the new Green,” proclaimed Jim Reavis, Co-Founder and Executive Director, Cloud Security Alliance. Presumably he meant it in a good way, but could the comparison be an albatross around the neck of openness?

“It’s not as though all the hackers and government surveillance will go away” as we become more transparent, the CSA man admitted while speaking in his 196 Countries, 1 Cloud talk. But embracing openness and adopting proper standards would compel companies to keep their promises about what they do with data. He praised Google’s transparency reports, which reveal government requests for information, as a good example to follow for transparency.

The problem with the idea of transparency being the new Green, however, is that people’s perception of Green varies wildly. There are the Earth-loving evangelical fanatics, the penny-pinchers who see a chance to save some cash, the indifferents, and the sceptics. The NSA/PRISM story has shown us how varied opinions are on these sorts of things already; almost half of Americans found the NSA’s snooping acceptable, according to Pew. If the issues of transparency become as muddy and nasty as Green has, or if people become as fatigued, that doesn’t do anyone any favours.

By Dan Swinhoe, Editorial Assistant, IDG Connect


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Dan Swinhoe

Dan is a journalist at CSO Online. Previously he was Senior Staff Writer at IDG Connect.

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