Statistical Data Analysis

64% of Kenyans & Nigerians on the Road to Big Data

New research from IBM conducted by IDG Connect shows a clear move towards Big Data projects across core African markets in Kenya and Nigeria.  Infrastructure readiness is already very high, yet skills still seem fairly low (only 23% stated training was complete). In fact, even many smaller organisations (40% of those with 100 – 499 employees), stated they were looking to fully outsource projects.

On top this, whilst organisations surveyed know what they want from Big Data initiatives, many still seem uncertain about what Big Data spells out in practice, both from a security and cost perspective. 

Key findings on the state of Big Data readiness include:

  • 75% have (or are planning) the necessary infrastructure to run Big Data projects
  • 64% are already at planning, pilot scheme or live stage of their Big Data projects

This research highlights core IT growth across the continent. Significantly, respondents from both markets select ‘analysing social media data’ as their fourth biggest analysis priority for projects.  This corroborates the meteoric rise (and interest) in social media across the continent over the last 12 months.   

  • ‘Business transactions’, ‘emails’, ‘log data’ and ‘social media’ were the top sets of data being (or to be) analysed across both markets
  • The biggest single benefit of Big Data to Kenyans was ‘optimising internal operations’
  • The biggest single benefit of Big Data to Nigerians was ‘improving management of finance and risk levels’

Despite these trends however, the research does suggest a lack of local information on Big Data which certainly needs to be addressed for projects to be completed effectively:

  • 63% have not conducted an ROI assessment of Big Data
  • 30% were not sure of the impact of Big Data on their risk profile

The full report is available for download here.

A mobile-friendly version of the research can be accessed here.


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