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Social Networks

#YearOnTwitter: 2015 in Twitter trends

Twitter has released its 2015 trends lists, which include “most influential”, “new voices”, “most retweeted” and “top trends”.

So what have we been tweeting about?

Top of the list were #PrayForParis and #JeSuisCharlie after the terrorist attacks in Paris in November and January. #PortOuverte, a hashtag designed to help people in Paris looking for shelter, also became popular in the wake of the attacks.

#BlackLivesMatter – a response to events in Ferguson, Charleston and Baltimore – emerged as one of the most powerful social movements after more than nine million Tweets.

Around the world, #RefugeesWelcome was used to urge European countries to open their hearts and their borders in the midst of the unfolding Refugee Crisis in Europe

On a happier note, Ireland’s incredibly emotional #HomeToVote hashtag and #LoveWins, inspired by the US Supreme Court's decision to extend marriage equality to all 50 states, also featured on the Most Influential list.

Discussion of major elections in ArgentinaCanadaSingaporeIndia and the UK also made the list, along with support of the #FIFAWWC with Tweets viewed nine billion times between 6 June and 5 July. This made the FIFA Women’s World Cup in Canada one of the largest global sporting events of the year.

Confusion reigned over, of all things, a dress as both #BlueandBlack or #WhiteandGold featured in more than 4.4m Tweets in two days at the end of February. And @Caitlyn_Jenner broke the record for the fasted time to reach one million followers (previously held by @POTUS and earning her a place in the Guinness World Records) – in just four hours and three minutes.

One Direction members Harry Styles and Zayn Malik were top of the retweeting lists, and #OneDirection was top of the music trends list, while #KCA got the top spot on the TV trends list. #jobs beat previously mentioned hashtags #PrayForParis, #LoveWins, #CharlieHebdo, #JeSuisCharlie, and #BlackLivesMatter, as top news trend.

New voices included Amazon’s Jeff Bezos and Edward Snowden, who follows just one account – the NSA.

And tech? Well that gets a trending list all of its own, with, not surprisingly, Apple and its products featuring heavily – claiming three out of ten, including the number one spot with #iPad.

TECH

1. #iPad
2. #SoundCloud
3. #Android
4. #Periscope
5. #iPhone
6. #Amazon
7. #YouNow
8. #Apple
9. #startup
10. #Twitter

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Kate Hoy

Kate Hoy is Editor of IDG Connect

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