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Trends

What we know and don't know about digital transformation

“Digital transformation” is one of the buzz phrases of our time and you hear it wherever business and technology conference delegates gather. It started to gain momentum in early 2014 and since then it has embarked on a graceful ascent, as Google Trends shows here:

But even today you could ask five people to define digital transformation and receive six significantly varying responses. That’s because it has become an umbrella term and because companies of all sorts want to attach themselves to it.

I’ve been speaking to experts about digital transformation for a few years now, from IT vendors and boutique digital agencies to CIOs and CTOs, public-sector organisations and business leaders. Here’s my best attempt at suggesting what we can say with confidence about digital transformation and what remains up in the air.

 

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Martin Veitch

Martin Veitch is Contributing Editor for IDG Connect

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