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Social Networks

InfoShot: Do Twitter execs actually #Tweet?

There are certain rules when you run a tech company: don’t get caught using your rivals products, and big up your own services wherever possible. But did the executives at Twitter get that memo?

Si Dawson, a web developer from Wellington, New Zealand, decided to find out. His analysis found that on the whole, the top brass at Twitter don’t actually do much Tweeting.

As of 21st April 2015, Katie Jacobs Stanton, Vice President of Global Media, is the most frequent Tweeter, having sent 19,600 since she joined in late 2009 (an average of nine a day.) CEO Dick Costolo has sent around 9000 since he signed up to the network, averaging around three a day.

Brian Schipper, VP of Human Resources, who registered in January last year, has sent just four Tweets in the last 12 months. Controller & Interim Chief Accounting Officer Gordon Lee has composed 54 Tweets since he joined back in December 2010, averaging just 5 a year. The numbers also included Tweeting habits from the last three months, but for the most part these reflected the wider figures.

Dawson also looked at how many conversations the execs were involved in. Most execs don’t seem to getting involved with many, if any, conversations, while Stanton was the only exec to have an account on the network before joining the company.

Given the company’s continued financial troubles, encouraging the network’s 300 million users probably isn’t the primary objective. But still, it’s a good example of how not to lead from the front.

02-07-15-do-twitter-execs-actually-tweet

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Dan Swinhoe

Dan is a journalist at CSO Online. Previously he was Senior Staff Writer at IDG Connect.

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