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C-suite talk fav tech: Noelia Amoedo, Mediasmart Mobile

Name: Noelia Amoedo

Job title: CEO

Company: Mediasmart Mobile

Industry: Adtech

Location: Madrid, Spain

Years’ of experience: 18


What is your favourite personal gadget?
I don´t know if my car qualifies as a gadget, but I love the fact that I can plug it in. It is a hybrid, still very powerful, but I can drive electric every day to school and the office.

Do you have a favourite piece of personal software?
Google Translate on the iPhone is one I love, although I have not used it much yet. The fact that you can point with your phone to a menu in one language, and you can see it on your phone in another, is absolutely amazing. There´s still work to do on the actual translations, of course, but the first time I saw it, it just felt like magic.

What was the first piece of technology you got really excited about?
This is going to tell you how old I am, but I remember getting very excited about email! When I was at university, all of a sudden I could communicate with the friends I had made over the summer in the US, just like that! But more recently, Google Translate on the phone is one I can regularly use here in Spain.

What device improves your life most at work?
I would say my iPhone 6sPlus, because it can let me work from anywhere. I have my email, calendar, Trello, Hubspot and mediasmart apps, and I can stay on top work wherever I am. That has its pros and cons, of course, but I try to stay with the positive and still find some time to disconnect.

What software keeps you most productive at work?
Trello is great to work in teams, keep track of projects and priorities. We use it a lot, both individually and in teams.

Is there any technology that has become extinct that you would like to resurrect?
I used to love my Palm inductive charger. I had one at the office and one at home, always plugged, and whenever I got home or at the office, I would just leave my phone on top of it. This was over 6 or 7 years ago, and I thought by now they would be in common use.


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