Human Resources

C-suite career advice: Keiron Sparrowhawk, MyCognition

Keiron Sparrowhawk

 Company: MyCognition

 Job Title: CEO

 Location: London, UK


What was the most valuable piece of career advice that you received?
Find what you are passionate about and pursue it. If you are lucky it becomes a life goal as opposed to a job. 

What was the worst piece of business advice that you received?
To stay secure and not take a risk. 

What advice would you give to someone starting their career in the tech industry?
The tech industry is diverse with a vast range of career possibilities - from product development to sales or marketing - there are opportunities to suit a variety of skills and preferences. My advice for those working in the industry would be to continue networking and collaborating with people across different sectors and industries to learn from their approach and expertise. This will open your eyes to the bigger picture and lead to greater career success in the future. For instance, when selecting product developers for our cognitive training games we looked for well rounded ‘techies’ who could produce a technologically sound product, grounded in science, that also resonates with consumers.

What tips would you give to someone aiming for a c-level position?
Never let your insecurities prevent you from helping others. Don’t push others down when climbing the career ladder, leadership is as much about supporting as leading others. Even if it may seem as though colleagues are leaping ahead of you because of their talents, you will always progress by supporting them because you are demonstrating maturity and leadership.

Also remember that your career is a marathon and not a sprint, if you have a clear career goal keep taking the necessary small steps and don’t give up until you’ve reached your TARGET. 

Are you particularly proud of any career advice that you’ve given or the career route/development of anyone you’ve mentored?
I'm proud of this advice I give to aspiring leaders. Always look out for the talented people that report to you and do all you can to help them progress. Seek out the leaders amongst them. IN DOING SO YOU EXHIBIT LEADERSHIP AND... You might one day want to work for them.


« Digital citizenship rises in Brazil amid political crisis


From e-book to e-series: Crowdfunding a lesbian story »
IDG Connect

IDG Connect tackles the tech stories that matter to you

  • Mail


Do you think your smartphone is making you a workaholic?