Human Resources

Millennials talk careers: Isobell Lawrence

: Isobell Lawrence

Age: 28

Education: Coventry University, Marketing and Advertising 1st Class BA

Current role:  Marketing and Alliance Manager, bluesource

Ideal role: CMO



Are the stereotypes about millennials true?

No, the ‘me, me and entitled’ stereotypes are perpetuated because we now work in a more open/transparent work culture. I know what all my friends and peers earn, so if I’m drastically underpaid - of course I will leave or ask for more ££’s. Historically, in Britain, people never talked about salaries, so of course they’d happily go on without asking for more - as they weren’t aware of their true worth.

I’m far from lazy, as are most of my friends of the same age. I may go home earlier on occasions but that’s probably because I was working until 11pm the previous evening. Work has changed, we no longer have to be at our desk to do our job, but the stereotype still exists. I could sit at my desk 9-5 doing nothing or put a solid 9-4 in and be viewed worse. Times have changed, we need flexibility and we need to move forward.


What benefits most attract you to a new position?

Flexible Working, WFH options, Food (i.e. stocked kitchen), Pension match 5% upwards.


In the long term which of the following is most important to you? (Please explain why?)

  • Career development

In the long term, although career development is important, I wouldn’t say it should be just restricted to happening internally at work. Currently, I’m also looking at development routes outside of my organisation – i.e. mentors and industry peers.

  • Work/ life balance

This is very important, I work hard and often on a very ad-hoc basis - outside of working hours. However, I’ll always exceed my targets - because I want to be successful. Yes, I may finish at 4:30 one day, but I’ll often be checking and actioning my emails - whilst sitting on the train, or browsing the Sainsbury aisles on a Saturday. In return, I expect an employer to offer flexibility and have turned down several roles where the working hours were a strict 9-5:30 - with no leeway. In the private sector, in most office-based roles, I don’t think there‘s an excuse not to offer it.

  • Salary

I’m at that age where I’m looking to buy a home within the year, so maximising my fixed income to get a mortgage is a big driver. At the moment, I’d rather have all my income fixed, rather than a portion as a guaranteed bonus – as a bank manager doesn’t care about bonuses or accelerators.


What do you think most companies are getting wrong when hiring/ retaining younger workers?

Many companies are too restrictive and don’t provide the freedom that our generation require to thrive. Often, we report into the CX level (who are mid 40’s/50’s) and they sometimes struggle with the vision/modern way of working. I believe that work is what you do - not where you go.


Looking back, is there anything you’d change about the route you took to your current career?

Perhaps I could have been patient in previous roles, but I’m ambitious and this ambition is serving me well, at the moment.


« Typical 24: Robert Belgrave, Wirehive


C-suite talk fav tech: Martin de Martini, Y Soft Corporation »
IDG Connect

IDG Connect tackles the tech stories that matter to you

  • Mail

Recommended for You

Future-proofing the Middle East

Keri Allan looks at the latest trends and technologies

FinancialForce profits from PSA investment

Martin Veitch's inside track on today’s tech trends

Amazon Cloud looms over China: Bezos enters Alibaba home ground

Lewis Page gets down to business across global tech


Do you think your smartphone is making you a workaholic?