Human Resources

C-suite career advice: Davor Dubokovic, CloudSense

We ask industry leading C-suite professionals for their expert career advice...

Davor Dubokovic

  Company: CloudSense

  Job Title: Director of Shared Services

  Location: London / Zagreb


What was the most valuable piece of career advice that you received?
When I was studying I was much more theoretical than practical. Still a student – I started to work for a small IT development company where I was programming in C++. My boss at that time was also a director and owner of the company. He said that in IT and technology you have to be practical – there must be knowledge of course, but he always emphasised how practical, “test and try” creative work is so important. He also demonstrated that although he was a director and busy, he always gave me time which helped me overcome specific challenges.  This is a great principle I have tried to embrace.

What was the worst piece of business advice that you received?
“Don’t leave your secure job, wait for a while to see what might happen.” This advice was given to me by a friend when we were at the start of founding CloudSense. I was working in a permanent job and already had a few small and relatively successful attempts at starting my own business – so in that context, it made the advice even worse.

What advice would you give to someone starting their career in the tech industry?
Be persistent. Don’t give up easily. Be open to new ideas – be both open minded and pragmatic and try to learn something every day. This is really important in a high-tech industry. Do not be afraid to ask or show that you don’t know or understand something.  Try to master the area you need to know and understand by being methodical.

What tips would you give to someone aiming for a c-level position?
Lead by example. Never ask people working for you to do something you wouldn’t be ready to do. Show that you care and be kind but firm when needed. Make yourself accessible and try to be an inspiration for your employees but do not get distracted easily by events or others. Be ready for an emotional rollercoaster when some days everything will be great and other days everything will be gray. Always maintain your personal working discipline – prioritise your work and then re-evaluate at the start of each day. Try to enjoy doing your work knowing that you are on a path that not many people have taken.

Are you particularly proud of any career advice that you’ve given or the career route/development of anyone you’ve mentored?
I advised a number of people in our Zagreb office to take a certain career path, some of whom came to the UK to work on a more permanent basis. I am proud of the way that I influenced their life, but you have to be mindful that influence comes with responsibility. I sometimes take a step back and laugh at how my own not very well thought out decision to come to UK more than 15 years ago made an impact on the careers or sometimes even the lifestyle of so many of our growing team of CloudSense employees in Zagreb.


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