Human Resources

Typical 24: Wolf Kolb, iCracked

 Wolf Kolb

 Job title:  Managing Director UK

 Company: iCracked

 Location: London, UK

 Years’ experience: 8



1.              What time do you reach the office each day?
I usually come to the office around 8 am.


2.              Is your job varied?
We set up the UK office in November 2014 so we are still in a very early stage which is why every day and week is different. It’s exciting to build operations from scratch.

3.              Is your job creative?
Yes it is! Every day I am faced with new challenges that ask for creative solutions. These vary from marketing to operations. We want to make sure that every customer request is fulfilled and that means from time to time we have to find creative solutions to make sure we have a technician at the right time, in the right location, with the right skills and hardware.

4.              What do you spend the majority of your time doing?
I spend one third of my day focused on marketing, one third on operations (making sure our customers are getting the service they require as well as setting up new processes) and one third on talking to customers. It’s extremely important for us to stay as close as possible to our customers so that we can understand their needs and make sure we are constantly improving our service.

5.              Do you personalise your desk?
No because I move desks every few weeks depending on where I am needed the most.

6.              Would you describe yourself as creative?
Yes and I love being creative. The best part of my job is that it never gets boring. There is always something new going on

7.              Do you have any quirky daily rituals?
I am not able to sit still while talking on the phone and I usually make myself comfortable by taking my shoes off. I spend a lot of time wandering through the office with no shoes on!

8.              Do you tend to work on your own or with colleagues?
I spend a lot of time talking to my colleagues. Team work is extremely important in a fast moving environment.

9.              How many hours on average do you work a day?
My day starts at 8 and I usually leave the office after 9 pm. I am fortunate to do what I love so it doesn’t feel like work.

10.          Roughly how much time do you spend each day on email? Taking calls? In meetings?
Probably too much! I would say about 70% of my time. We run a network of technicians who are located all over the country so I have to communicate with them via email and phone. 

11.          Do you use social media much for work?
A lot. We use Facebook and Twitter to advertise our product and recruit technicians so it’s really important to us. Customers trust us with their life line; their phones, which contain a lot of sensitive data. Social media helps us to build a trusted brand for repair services. Services like iCracked can’t exist without a trusted online presence which can be achieved through social media.

12.          What do you enjoy most about your work?
When customers can’t use their phone, their life stops in a certain way. We go to our customers and bring them back to life immediately. The feedback we get from our customers is fantastic. I enjoy knowing we help our customers every day. 

13.          What type of music (if any) do you listen to at work?
Right now I am going through a phase of 80s rock classics. Somehow this music helps me to relax but I don’t know why!

14.          What do you do for lunch?
My whole team always has lunch together. It’s great when everyone sits together to relax and catch up.

15.          Do you socialise with work colleagues?
We all work very hard and often socialise after work.

16.          Are there any tasks (through your career) you’ve been especially glad to get rid of?
Wearing a tie. The start-up dress code is much more relaxed. Now I can’t imagine putting on a suit in the morning!

17.          What is your last task of your day?
I always start and end my day with looking at the metrics. It is important to understand every day what we need to achieve and where the business is today.

18.          How do you like to relax after work?
Cooking really helps me to unwind and forget about all the work that is waiting for me.  

19.          Do you keep checking email through the evening?
I am always online. We are an international company and I never know when my help is needed.

20.          Do you take work projects home with you?

21.          What would you say to your 20-year old self?
Be bold, creative and follow your heart. Don’t follow the crowd. Decisions or ideas that everyone gets and agrees to usually have a mediocre outcome. If you want push boundaries, you have to step outside of that comfort zone.

22.          If you could try out any job for a day, what would you choose?
I would love to be an artist for a day. Unfortunately my skills are so bad; I wouldn’t be able to make a living.

23.          What device did you use to answer these questions?
MacBook Air

24.          Do you use your own personal device for work?


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